waco transit authority ad campaign

The ad campaign is aimed at publicizing its new late night bus pick up/drop off schedule specifically targeting third shift workers: the bar/wait staff, chicken pluckers, steel workers, hospital staff, etc.  Also, the LINK buses are able to handle bicycles too for those college students taking night courses who want to ride their bikes all over campus.  The new LINK bus routes will pick you up from your job or school and drive you to your front door anytime between 9 pm and 6 am after the regular routes stop running.  All you have to do is call them to arrange a pick up two days in advance.   

The theme of the ad campaign is "It might surprise you" and that's where the idea for the funny costumes came from.  After many meetings and tons of brainstorming, this is what the creative team finally came up with.  We did seven shots with costumed characters in the foreground and "regular people" in the background of the bus with a few "industry uniforms" mixed in among the ordinary people.   The seven costumed characters were guy in pajamas, The Queen of England, three brides, a pirate, a chicken, a clown, and Santa.  The industry costumes were steel worker, scrubs, wait staff, and guy on bike.  I took some candid shots of the actors while they were getting  ready.  It was a really long and humid day, but everyone came to it with a good attitude and we only ran 45 minutes behind our projected schedule.  

I have no idea how long it will take our photographers to get the shots ready for publication, but the idea is to release one photo a month with Santa being last when Christmas season hits.  The photos will be all over billboards, buses, the Wacoan, Waco Today, the mall, MCC, and on flyers handed out at city-wide events like Brazos Nights and ArtFest.  The actors got paid either $25 or $50 for their time, got snacks, swag, and will eventually get their photos as well.  I'll post them as soon as possible.